Social Media is the democratization of information, transforming people from content readers into publishers. It is the shift from a broadcast mechanism, one-to-many, to a many-to-many model, rooted in conversations between authors, people, and peers. [Brian Solis]
Social media are primarily Internet and mobile-based tools for sharing and discussing information among human beings. Social media use web-based technologies to turn communication into interactive dialogue. Some types of social media are forums, message boards, blogs, wikis and podcasts. By using Internet-based platforms like Facebook, Twitter, Flickr and You- Tube, social media provides new ways to connect, interact and learn. People no longer look for the news, the news find them or they generate the news. And in the world of social media, the perception of truth can be just as powerful as the truth itself.
The Internet moves information quickly, whether for good or bad. Social media, with a variety of available platforms, can instantaneously connect users within a global network, making the transfer of information even more pervasive.
Social media is highly effective tool to use when reaching out to large communities and audiences. But with this substantial ability to connect with the masses, comes risks. Using social media to spread information is becoming the standard, in the private as in the public domain.